It's no fun rehearsing for weeks and the playing to houses of ten or twenty people - you want your efforts to be seen by as many as possible - and the Box Office receipts are what pay the bills - running a city centre theatre is not something that can be done on a shoestring.
The key to getting people to come and see shows is good publicity. This includes poster design and production, setting up publicity photo-shoots, arranging advertising, identifying the target groups - eg schools for set texts, drama students for new and innovative works, young children and families for the Christmas show and so on.
The marketing team co-ordinates the various actvities and tries to make advertising as cost-effective as possible.
If you think you have a flair for poster design or know how to effectively sell the idea of going out to the theatre why not have a go? It's certainly one of the more challenging areas of running The Crescent.